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Top Packaging Design and Color Trends

By: phase1
March 15, 2019

Packaging design, like so many other things, has trends that come and go. These developments influence the colors, shapes, fonts, patterns, materials and more used in the packaging for the products people see when shopping in stores and online. New technologies, shifting customer expectations and other factors can all impact packaging trends. Understanding the current […]

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What Is Brand Storytelling?

By: phase1
March 7, 2019

We have all heard the phrase “a picture is worth a thousand words.” It means that a single visual image can create an entire storyline in your mind, whether it’s evoking memories of an image you have seen in the past, creating an association with a story you’re familiar with, or simply sparking your imagination. […]

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Packaging for Retail Shelves

By: phase1
February 15, 2019

If you sell your product in stores, you will need to think about your retail packaging design. Your product may be far and away the best of its kind on the market, but if it doesn’t come in custom product packaging that grabs the attention of the consumer, you might as well be selling rocks. […]

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Eco-Friendly Product Packaging Tips

By: phase1
September 21, 2017

As the effects of global warming become more obvious across the globe, many consumers have started to actively search for products that are eco-friendly or at least friendlier to the environment than their rivals. This push toward eco-friendly products gives you the chance to make your products stand out from competing goods. What You Can […]

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Realize the Benefits of Short Run Packaging Production

By: phase1
May 20, 2016

Traditional packaging production requires runs of five hundred units or more, but short-run packaging production can allow companies to develop and print much smaller batches. Obviously, for smaller businesses with less inventory, short-run packaging printing makes a lot of sense. But it’s not just smaller organizations that can benefit from short runs. For all companies, […]

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Packaging Prototypes 101

By: phase1
February 18, 2015

There are many factors capable of influencing a consumer’s purchasing decision, and the packaging of a product is at the top of the list. Product packaging that’s creative, appealing and functional is able to conveying a lot more than just the product’s name and a description of what’s inside. If you’re considering how you can […]

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Utilizing Spot Varnishing on Product Packaging

By: phase1
February 18, 2015

There was a time when using effects such as spot varnishing in the packaging process was prohibitive due to the time and cost involved. Thanks to new-age printing capabilities, companies today are able to use spot varnishing to set off the design on packaging for all sorts of products. If you’re searching for ways to […]

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