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Guide to Choosing the Right Colors for Your Product Packaging

By: phase1
December 7, 2016

You may have developed the perfect product. You may have developed the perfect way to source it, manufacture it and transport it to market. In the end, though, regardless of your product’s innate quality, you will likely have to depend on its packaging to sell it. Color — among the most basic of human sense […]

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How Packaging Influences Consumer Behavior

By: phase1
October 4, 2016

According to research from the European Journal of Scientific Research, product packaging should be treated as one of the most important tools in marketing communications. People are told not to judge a book by its cover, but human beings are hard-wired to respond to certain visual cues that elicit emotional reactions and catch attention, pique […]

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10 Common Product-Packaging Mistakes to Avoid

By: phase1
August 8, 2016

Your product packaging says a great deal about your company. It should tell the world that your brand is strong, your products are top-notch and your business can be trusted. Yet in many cases, companies are making the following 10 common product-packaging mistakes. Here’s what to avoid. Your Packaging Looks Like the Competition’s Packaging.  If […]

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7 Reasons Your Product Needs a New Packaging Design

By: phase1
August 8, 2016

When is the best time to embark on a redesign for your product packaging? The answer is unique to all businesses, but there are surefire indicators that you should at least talk to someone about updating your product packaging. If any of the seven signs noted below fit your company’s situation, consider evaluating your current […]

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