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Packaging Is an Important Step for Online Businesses

By: phase1
November 15, 2017

Packaging Is an Important Step for Online Businesses A lot of online retailers consider their product line to be the most important aspect of their business. While offering sought-after, desirable products is crucial for any business, it shouldn’t be an ecommerce retailer’s only focus. Because they typically pay so much attention to what they sell, […]

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How to Create Sustainable Packaging

By: phase1
November 1, 2017

Over the past 10 years or so, the packaging industry has been moving in the direction of environmentally-friendly packaging. This move has, and continues to be, driven by a host of factors, which include: Retailer requirements Public perception Economic issues, particularly those involving petroleum Governmental agencies With so many influential factors, developing eco-friendly product packaging […]

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How Packaging Colors Can Make You Hungry

By: phase1
October 15, 2017

In general, your products will only be in front of consumers for two to three seconds when they’re shopping. This brief window makes it imperative to have packaging that triggers as many senses as possible on both conscious and subconscious levels. Color is very effective at evoking sensory responses on many levels even when it […]

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5 Innovative Packaging Designs

By: phase1
October 1, 2017

Early packaging looked a lot different than it does today. Wineskins, woven baskets and handmade clay pots were often the norm, but the goal of packaging has been the same: to protect the contents inside and make products easy to transport and store safely. While that’s still the point of packaging, product packages are used […]

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How Your Packaging Could Be Hurting Your Business

By: phase1
September 15, 2017

What comes to mind when you think of marketing? If you’re like many, your mind drifts to television commercials, radio spots and online ads. While many marketing plans do include those things, marketing actually involves more. In fact, marketing involves everything necessary to sell a product, including the product’s packaging. What Is Product Packaging? In […]

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How Packaging Prototypes Can Help You Close the Deal

By: phase1
August 31, 2017

Just like you only have one chance to make a first impression on someone when you meet them for the first time, your products have just one opportunity to make a positive, lasting first impression on consumers. Even if your product is the best one available for purchase, it won’t matter if shoppers overlook it […]

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Guide to Choosing the Right Colors for Your Product Packaging

By: phase1
December 7, 2016

You may have developed the perfect product. You may have developed the perfect way to source it, manufacture it and transport it to market. In the end, though, regardless of your product’s innate quality, you will likely have to depend on its packaging to sell it. Color — among the most basic of human sense […]

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How Packaging Influences Consumer Behavior

By: phase1
October 4, 2016

According to research from the European Journal of Scientific Research, product packaging should be treated as one of the most important tools in marketing communications. People are told not to judge a book by its cover, but human beings are hard-wired to respond to certain visual cues that elicit emotional reactions and catch attention, pique […]

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10 Common Product-Packaging Mistakes to Avoid

By: phase1
August 8, 2016

Your product packaging says a great deal about your company. It should tell the world that your brand is strong, your products are top-notch and your business can be trusted. Yet in many cases, companies are making the following 10 common product-packaging mistakes. Here’s what to avoid. Your Packaging Looks Like the Competition’s Packaging.  If […]

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7 Reasons Your Product Needs a New Packaging Design

By: phase1
August 8, 2016

When is the best time to embark on a redesign for your product packaging? The answer is unique to all businesses, but there are surefire indicators that you should at least talk to someone about updating your product packaging. If any of the seven signs noted below fit your company’s situation, consider evaluating your current […]

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