Blog

How Packaging Influences Consumer Behavior

By: phase1
October 4, 2016

According to research from the European Journal of Scientific Research, product packaging should be treated as one of the most important tools in marketing communications. People are told not to judge a book by its cover, but human beings are hard-wired to respond to certain visual cues that elicit emotional reactions and catch attention, pique […]

READ MORE..

SHARE THIS: