4 Interesting Facts About Food PackagingBy: phase1
Packaging can work in your favor as an eye-catching tool, allowing your product to stand out in retail environments. Successful marketing considers other factors beyond graphics, color theory and readable fonts. The materials you choose should protect your merchandise’s quality throughout the journey from manufacturer to customer. Check out these facts and statistics about food packaging to see how you can start benefiting from more sales and convert first-time buyers into loyal customers.
1. Packaging Can Extend a Product’s Shelf Life
Food naturally loses its freshness over time, creating guidelines for its shelf life. But what if there was a way to extend expiration dates, giving customers a longer time frame to taste ingredients in the freshest conditions possible? The packing you choose could mean the difference between a customer’s “okay” review and a glowing recommendation to all their friends and family members.
Different types of packaging, like zipper-style packaging, properly seal products. The moisture control can protect the contents from oxidation and contamination. With these factors in place, your products can stay safe with delicious flavors for longer periods.
2. Packaging Can Influence How Consumers Feel About Food
Packaging designs play a significant role in whether a shopper puts a food product in their cart or returns it to the shelf. Some brands see more sales based on color psychology factors and buyers’ lifestyle choices. For example, shoppers aligned with health-oriented goals are often more likely to buy items with green packaging.
Although the ingredients may not provide more benefits than competitors, consumers associate the green labels or wrappings with healthy choices. Staying up to date with your industry’s food packaging statistics can increase your product’s purchase rate in retail stores.
3. Some Product Packaging Materials Are More Hygienic
To boost reputation and sales, a company should ensure customers receive high-quality products as often as possible. Cardboard provides one of the most hygienic materials for packaging. In the manufacturing process, the cardboard layers are shaped and bonded at temperatures reaching up to 200 degrees — this is an ideal temperature for sanitation because it’s hotter than pathogens like salmonella and E. coli can withstand. With many boxes only used once before getting broken down for recycling, they’re safer than reusable containers.
4. Packaging Can Reduce Environmental Waste
Research from the Environmental Protection Agency (EPA) revealed over 82 million tons of containers and wrappers from packaging become waste each year. To reduce this number, many companies use easily recyclable materials. Some eco-friendly strategies include using cardboard boxes and plastic when possible for shipping, storing and protecting products. This practice offers an opportunity to connect with a target audience who wants to lower their ecological footprint.
Get a Free Quote for Packaging From Phase 1 Prototypes
You can trust high-quality products from Phase 1 Prototypes if you’re looking for top-notch product packaging. Our professional designers and engineers bring your marketing ideas to life with custom colors, textures and styles. We provide a fast turnaround, typically giving you a quote for products such as labels, wrappers, bags and boxes in less than 24 hours.
To take your packaging to the next level, reach out to us today!
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