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Is Your Packaging Attracting the Right Audience?

By: phase1
November 29, 2019

From the first time a customer sees a product on the shelf to the moment they throw out or recycle the packaging, they become more familiar with the brand. The first step is crucial: Understanding what attracts people to your product can help you determine how best to appeal to them through packaging. The packaging […]

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How Important Are POP Displays in the Sales Process?

By: phase1
November 6, 2019

Wondering how you can optimize your retail sales, but aren’t sure how to do it? Point of purchase marketing is an excellent and effective way to pull extra attention to your product through point of purchase (POP) displays. Many companies use point of purchase advertising and strategies to affect a consumer’s buying decision. A point of […]

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Sustainable Packaging: Is It Right for Your Product?

By: phase1
August 26, 2019

Sustainable packaging is a term that you’ve probably heard, but you might not know exactly what it entails and how it can benefit your business. As some cities have already mandated that businesses within city limits use sustainable packaging, and as more consumers care about sustainability, you will want to understand sustainable packaging to make […]

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6 Tips for the Best Packaging Layout Design

By: phase1
August 6, 2019

Every time you walk down the aisle of a grocery or retail store, you expose yourself to competition between brands and products. Each product’s packaging is vying to grab your attention. Some companies will rely on their established brand awareness to do the work. Other companies looking for a fresh start might go with packaging […]

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6 Ways a Packaging Consultation Can Make Your Business More Successful

By: phase1
June 26, 2019

Whether you see packaging as an obstacle standing between you and bringing your product to market or as a fun opportunity to show off your branding, chances are you have some questions about how best to package your products. Packaging is a crucial aspect of your product’s success, so it’s worth taking the time to […]

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Product Packaging for the Holidays

By: phase1
June 4, 2019

Black Friday. Cyber Monday. Christmas Shopping Season. We all know these terms in the product marketing game because we know how crucial it is to have a successful holiday season. People save their money all year to splurge on gifts from Thanksgiving to New Year’s, and if your company can ride that wave, it could […]

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Making Packaging That Is Shareable

By: phase1
May 24, 2019

If you’ve been following marketing trend lately, you may have heard that it is becoming increasingly important to make packaging that is shareable. Product packaging considerations are relatively new to the marketing world, but in the highly competitive digital age of marketing, where you need to get every edge you possibly can, creative packaging ideas […]

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How to Make Your Packaging an Experience

By: phase1
May 6, 2019

If you’re a company trying to succeed in an incredibly competitive marketplace, you need to get every edge you possibly can. In the 20th century, the idea of a branded packaging experience was not even a consideration. What was important was what was in the package, not how it was wrapped. But today, terms like “unboxing […]

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How to Survive Ever-Changing Design Trends

By: phase1
April 24, 2019

If you’re in branding and marketing, it sometimes seems like as soon as you get your finger on the pulse of current design trends, they change. What can you do to stay on top of these ever-changing trends? One thing that may help is to be aware of which trends are on the way out […]

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Should You Use the Same Packaging for In-Store and Online Sales?

By: phase1
April 1, 2019

Online shopping has almost been around for a quarter-century, and it now commands 12.6% of retail sales. Consequently, ecommerce packaging now plays a crucial role in the way products are sold around the world — a trend that has spurred an online vs. in-store packaging debate. Judging by customer response, packaging choices can make or […]

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What Is Brand Storytelling?

By: phase1
March 7, 2019

We have all heard the phrase “a picture is worth a thousand words.” It means that a single visual image can create an entire storyline in your mind, whether it’s evoking memories of an image you have seen in the past, creating an association with a story you’re familiar with, or simply sparking your imagination. […]

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How to Tell If Your Redesigned Packaging Is a Success

By: phase1
January 1, 2019

As your brand continues to grow in the marketplace, your company needs to consistently evaluate how each aspect of your marketing plan is contributing to or inhibiting your product’s success. While many companies focus on the product itself, the price point, its promotion and physical placement in a store, some do not pay enough attention […]

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The 6 Best Tips for Writing Product Packaging Descriptions

By: phase1
October 1, 2018

REQUEST A QUOTE It should come as no surprise that the best products come in the best packages. If you are ready to get your innovative product idea in the hands of consumers, don’t let the stress of how to write product descriptions hold you back, especially not when it comes to writing creative packaging […]

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How to Choose the Right Packaging Materials for Your Product

By: phase1
July 10, 2018

When a company is introducing a new invention, expanding an existing item’s availability across the globe or revamping its appearance, they want their product to perform well as it enters the marketplace. Unfortunately, research shows that 80 percent of new products fall short of expectations each year. One of the contributing factors to this rate […]

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How Important Is Product Packaging

By: phase1
November 8, 2017

Did you know that 95 percent of new products flop each year? There are many reasons why products fail, including problems with supply chains, poor marketing campaigns and missed sales opportunities. But one overlooked reason products fail is poor packaging. Packaging is typically what gives consumers their first impression of your products. Just as people […]

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3 Tips for Selling a New Product in the Industry

By: phase1
October 24, 2017

When you stop to think about it, even large corporations have experienced failure when they’ve attempted to launch new products over the years. Do you remember when “Cosmopolitan” magazine tried to launch a brand of yogurt back in 1999? What about when McDonald’s spent $100 million to entice urban sophisticates to try the Arch Deluxe, […]

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5 Must-Haves for Trade Show Booths

By: phase1
October 11, 2017

A trade show that relates directly to your business is often a great opportunity to network with your peers and attract new clients. While that’s the case, trade shows require an investment of some marketing dollars. To get the most out of your investment, you must be sure your trade show booth is adequately stocked […]

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10 Tips to Make Your Product Stand Out

By: phase1
October 3, 2017

When it comes to new product launches, it’s commonly believed as many as 95 percent of new products(1) fail every year. While some argue that estimated failure rate is too high, the truth is many new product launches belly flop. Only about 25 percent of retail and consumer packaged goods(2) earn $7.5 million or more […]

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Eco-Friendly Product Packaging Tips

By: phase1
September 21, 2017

As the effects of global warming become more obvious across the globe, many consumers have started to actively search for products that are eco-friendly or at least friendlier to the environment than their rivals. This push toward eco-friendly products gives you the chance to make your products stand out from competing goods. What You Can […]

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8 Tips for a Small Business to Appear Bigger

By: phase1
September 13, 2017

If you don’t think size matters when it comes to business, you’re wrong. In general, consumers have more confidence in larger and more established organizations. Bigger companies are typically viewed as successful businesses that have staying power. This makes perfect sense when you think about it. A company must be doing things right if it’s […]

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4 Benefits of Short Run Packaging Production

By: phase1
May 20, 2016

Traditional packaging production requires runs of five hundred units or more, but short-run packaging production can allow companies to develop and print much smaller batches. Obviously, for smaller businesses with less inventory, short-run packaging printing makes a lot of sense. But it’s not just smaller organizations that can benefit from short runs. For all companies, […]

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Why Custom POP Displays Can Help You Sell More

By: phase1
May 20, 2016

At Phase 1 Prototypes, we offer short-run and prototype printing and production of a variety of packaging products, including boxes and cardboard displays. Sometimes customers are surprised by the popularity of our custom POP, or point of purchase, displays. “Aren’t those a little old school?” we’ve been asked time and again. Well, everything old is […]

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Packaging Prototypes 101

By: phase1
February 18, 2015

REQUEST A QUOTE There are many factors capable of influencing a consumer’s purchasing decision, and the packaging of a product is at the top of the list. Product packaging that’s creative, appealing and functional is able to conveying a lot more than just the product’s name and a description of what’s inside. If you’re considering […]

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Pouches – the Versatile Modern Packaging Solution

By: phase1
February 18, 2015

A product’s packaging plays a crucial role in its chances of commercial success. Having the right packaging is not only essential to protecting products and meeting food and beverage safety standards, but it also provides the opportunity to make an aesthetic impression that has a positive influence on consumers. If you’re looking for a packaging […]

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