The food industry continues to grow as companies expand their ventures into new territories that tantalize their customers’ taste buds. Consumers have their favorite foods, but many are on a mission to find their next favorite thing. The high competition within the food industry reveals the primary function of food packaging, which is to set […]
REQUEST A QUOTE If your business is selling a food product, it’s crucial to make sure you label it correctly. Like every country, the United States has rules and regulations for food packaging label requirements. By following all the requirements for food packaging, you can sell your food products with confidence. But what do these […]
If you manage a company in the food or retail industry, you have many potential reasons to limit the amount of waste your employees and customers must dispose of. You can save money as you reduce food packaging waste, but you can also appeal to customers by striving for a high standard of sustainability. Keep […]
As retail shelves become increasingly crowded with competition, standing out with eye-catching packaging has become crucial to new and developing brands. Although the human brain is capable of extremely complex thinking, with shopping, we base most of our decisions on an item’s color, shape and familiarity. With that in mind, your product packaging is key […]
Poor packaging sends up a red flag for any customer that has an interest in what you have to offer. While it may seem as though packaging could be the least of your worries, it actually makes a world of difference. From protecting the product from damage to providing a visual representation of your brand, […]
Packaging offers an opportunity to turn your brand into an experience. Creative or colorful packaging attracts attention on store shelves and can be a big reason a customer chooses your product over another one. With smart design, opening a package can be an adventure for the senses. Excellent packaging that communicates your brand voice creates […]
From the first time a customer sees a product on the shelf to the moment they throw out or recycle the packaging, they become more familiar with the brand. The first step is crucial: Understanding what attracts people to your product can help you determine how best to appeal to them through packaging. The packaging […]
Wondering how you can optimize your retail sales, but aren’t sure how to do it? Point of purchase marketing is an excellent and effective way to pull extra attention to your product through point of purchase (POP) displays. Many companies use point of purchase advertising and strategies to affect a consumer’s buying decision. A point of […]
Sustainable packaging is a term that you’ve probably heard, but you might not know exactly what it entails and how it can benefit your business. As some cities have already mandated that businesses within city limits use sustainable packaging, and as more consumers care about sustainability, you will want to understand sustainable packaging to make […]
Every time you walk down the aisle of a grocery or retail store, you expose yourself to competition between brands and products. Each product’s packaging is vying to grab your attention. Some companies will rely on their established brand awareness to do the work. Other companies looking for a fresh start might go with creative […]
Whether you see packaging as an obstacle standing between you and bringing your product to market or as a fun opportunity to show off your branding, chances are you have some questions about how best to package your products. Packaging is a crucial aspect of your product’s success, so it’s worth taking the time to […]
Black Friday. Cyber Monday. Christmas Shopping Season. We all know these terms in the product marketing game because we know how crucial it is to have a successful holiday season. People save their money all year to splurge on gifts from Thanksgiving to New Year’s, and if your company can ride that wave, it could […]
If you’ve been following marketing trend lately, you may have heard that it is becoming increasingly important to make packaging that is shareable. Product packaging considerations are relatively new to the marketing world, but in the highly competitive digital age of marketing, where you need to get every edge you possibly can, creative packaging ideas […]
If you’re a company trying to succeed in an incredibly competitive marketplace, you need to get every edge you possibly can. In the 20th century, the idea of a branded packaging experience was not even a consideration. What was important was what was in the package, not how it was wrapped. But today, terms like “unboxing […]
If you’re in branding and marketing, it sometimes seems like as soon as you get your finger on the pulse of current design trends, they change. What can you do to stay on top of these ever-changing trends? One thing that may help is to be aware of which trends are on the way out […]
Online shopping has almost been around for a quarter-century, and it now commands 12.6% of retail sales. Consequently, ecommerce packaging now plays a crucial role in the way products are sold around the world — a trend that has spurred an online vs. in-store packaging debate. Judging by customer response, packaging choices can make or […]
We have all heard the phrase “a picture is worth a thousand words.” It means that a single visual image can create an entire storyline in your mind, whether it’s evoking memories of an image you have seen in the past, creating an association with a story you’re familiar with, or simply sparking your imagination. […]
As your brand continues to grow in the marketplace, your company needs to consistently evaluate how each aspect of your marketing plan is contributing to or inhibiting your product’s success. While many companies focus on the product itself, the price point, its promotion and physical placement in a store, some do not pay enough attention […]
Research suggests what the packaging of a product looks like is as important to its success as the quality of what it contains. When it comes down to it, the packaging you see in the store or even online is often the manufacturer’s first chance to make a good impression and last chance to catch […]
REQUEST A QUOTE It should come as no surprise that the best products come in the best packages. If you are ready to get your innovative product idea in the hands of consumers, don’t let the stress of how to write product descriptions hold you back, especially not when it comes to writing creative packaging […]
When a company is introducing a new invention, expanding an existing item’s availability across the globe or revamping its appearance, they want their product to perform well as it enters the marketplace. Unfortunately, research shows that 80 percent of new products fall short of expectations each year. One of the contributing factors to this rate […]
Did you know that 95 percent of new products flop each year? There are many reasons why products fail, including problems with supply chains, poor marketing campaigns and missed sales opportunities. But one overlooked reason products fail is poor packaging. Packaging is typically what gives consumers their first impression of your products. Just as people […]
When you stop to think about it, even large corporations have experienced failure when they’ve attempted to launch new products over the years. Do you remember when “Cosmopolitan” magazine tried to launch a brand of yogurt back in 1999? What about when McDonald’s spent $100 million to entice urban sophisticates to try the Arch Deluxe, […]
A trade show that relates directly to your business is often a great opportunity to network with your peers and attract new clients. While that’s the case, trade shows require an investment of some marketing dollars. To get the most out of your investment, you must be sure your trade show booth is adequately stocked […]
When it comes to new product launches, it’s commonly believed as many as 95 percent of new products(1) fail every year. While some argue that estimated failure rate is too high, the truth is many new product launches belly flop. Only about 25 percent of retail and consumer packaged goods(2) earn $7.5 million or more […]
As the effects of global warming become more obvious across the globe, many consumers have started to actively search for products that are eco-friendly or at least friendlier to the environment than their rivals. This push toward eco-friendly products gives you the chance to make your products stand out from competing goods. What You Can […]
If you don’t think size matters when it comes to business, you’re wrong. In general, consumers have more confidence in larger and more established organizations. Bigger companies are typically viewed as successful businesses that have staying power. This makes perfect sense when you think about it. A company must be doing things right if it’s […]
Traditional packaging production requires runs of five hundred units or more, but short-run packaging production can allow companies to develop and print much smaller batches. Obviously, for smaller businesses with less inventory, short-run packaging printing makes a lot of sense. But it’s not just smaller organizations that can benefit from short runs. For all companies, […]
At Phase 1 Prototypes, we offer short-run and prototype printing and production of a variety of packaging products, including boxes and cardboard displays. Sometimes customers are surprised by the popularity of our custom POP, or point of purchase, displays. “Aren’t those a little old school?” we’ve been asked time and again. Well, everything old is […]
REQUEST A QUOTE There are many factors capable of influencing a consumer’s purchasing decision, and the packaging of a product is at the top of the list. Product packaging that’s creative, appealing and functional is able to conveying a lot more than just the product’s name and a description of what’s inside. If you’re considering […]
A product’s packaging plays a crucial role in its chances of commercial success. Having the right packaging is not only essential to protecting products and meeting food and beverage safety standards, but it also provides the opportunity to make an aesthetic impression that has a positive influence on consumers. If you’re looking for a packaging […]
