What Is Brand Storytelling?

By: phase1
March 7, 2019

We have all heard the phrase “a picture is worth a thousand words.” It means that a single visual image can create an entire storyline in your mind, whether it’s evoking memories of an image you have seen in the past, creating an association with a story you’re familiar with, or simply sparking your imagination.

The effects of our senses to tell a story with only a few words or no words at all is an extremely powerful one, and it’s at the heart of brand storytelling.

Why Is Brand Storytelling Important?

Except in a few very rare cases, you are not unique to the market you are in. Although your product may have a unique value, there are probably many other similar products in your sector. Whether you’re selling perfume, vitamins or furniture, there are a lot of other people out there who are selling the same thing and saying their version is better than yours.

It would be great if you could just stand next to your product in the store aisle and explain to everyone who walks up why your version is so much better than anyone else’s, but you can’t, which is why it’s so important to be able to tell a story with your packaging.

You have a surprising amount of real estate to tell a story with most packaging, whether that story is about your commitment to the environment, your ability to make people happy or the higher quality of what you are selling. To succeed, it is critical that you take advantage of that opportunity.

Brand Storytelling With Packaging: How Can a Brand Incorporate Storytelling Into Their Packaging?

There are so many ways to tell a story with your packaging, and in the digital age there are even more opportunities than ever before. When you try to tell a story with packaging, you want to consider all of your potential customers’ senses. Every sense can evoke a memory, whether it’s the shape and texture of a package, a visual image or a few keywords that trigger a feeling.

Think about the story that encapsulates your product — the most important story that product has to tell — and design your package accordingly. Using digital enhancements like QR codes, augmented reality and hot hashtags can expand this story even more dramatically in ways one could never have imagined in the past.

How Phase 1 Prototypes Can Help Create a Story With Brand Packaging

When it comes to storytelling marketing, the experts at Phase 1 Prototypes are a great company to partner with. We have an extensive understanding of successful branding and packaging and can put it to work for you right now. We create affordable custom packages and mock-ups based on your design. We will make your prototype precisely according to your direction, so you can see exactly what your vision will look like. More importantly, we will do it fast — so you can make your decisions and get to market faster.

A quality prototype is the best way to see if your prototype will work in the real world, and we’re ready to provide one for you today. To request a quote on packaging and markup services, contact Phase 1 Prototypes now.


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