Product Packaging & Product Reviews Does the phrase “what you see is what you get” reign true when it comes to product packaging? Many consumers view the package of the product as a reflection of its quality. It has the power to shape a customer’s views before they have even used the product. Good packaging […]
Whether you’re a small startup or a large corporation, the price of your product’s packaging may be one of your most significant expenses. When considering how to save money on packaging, you might think that the answer lies in cutting corners — but that’s not always the best solution. Instead, here are three ways to […]
Quality containers entice customers to make purchases. Conversely, poor packaging choices can lead to lower sales, reduced product quality and higher costs. Given the stakes, you must consider how you’re addressing these top nine packing issues with your container design and know when it’s time to shake things up. You can overcome challenges in the […]
Product packaging offers a powerful tool to catch attention and communicate value, and descriptions are an essential part of packaging. Product packaging descriptions are pivotal in influencing consumer perceptions, whether you sell your products in a brick-and-mortar store or online. If you are introducing a new product or giving existing products a fresh look, honing […]
Packaging marketing refers to the strategic use of packaging as a key element in promoting and selling products, particularly in the food industry. Many companies think of product packaging as an afterthought. However, packaging plays an essential role in attracting consumers’ attention and influencing their purchasing decisions. Leading brands recognize that packaging does more than […]
