Product Packaging & Product Reviews Does the phrase “what you see is what you get” reign true when it comes to product packaging? Many consumers view the package of the product as a reflection of its quality. It has the power to shape a customer’s views before they have even used the product. Good packaging […]
Whether you’re a small startup or a large corporation, the price of your product’s packaging may be one of your most significant expenses. When considering how to save money on packaging, you might think that the answer lies in cutting corners — but that’s not always the best solution. Instead, here are three ways to […]
Packaging can work in your favor as an eye-catching tool, allowing your product to stand out in retail environments. Successful marketing considers other factors beyond graphics, color theory and readable fonts. The materials you choose should protect your merchandise’s quality throughout the journey from manufacturer to customer. Check out these facts and statistics about food […]
The food industry continues to grow as companies expand their ventures into new territories that tantalize their customers’ taste buds. Consumers have their favorite foods, but many are on a mission to find their next favorite thing. The high competition within the food industry reveals the primary function of food packaging, which is to set […]
REQUEST A QUOTE If your business is selling a food product, it’s crucial to make sure you label it correctly. Like every country, the United States has rules and regulations for food packaging label requirements. By following all the requirements for food packaging, you can sell your food products with confidence. But what do these […]
If you manage a company in the food or retail industry, you have many potential reasons to limit the amount of waste your employees and customers must dispose of. You can save money as you reduce food packaging waste, but you can also appeal to customers by striving for a high standard of sustainability. Keep […]
As retail shelves become increasingly crowded with competition, standing out with eye-catching packaging has become crucial to new and developing brands. Although the human brain is capable of extremely complex thinking, with shopping, we base most of our decisions on an item’s color, shape and familiarity. With that in mind, your product packaging is key […]
Poor packaging sends up a red flag for any customer that has an interest in what you have to offer. While it may seem as though packaging could be the least of your worries, it actually makes a world of difference. From protecting the product from damage to providing a visual representation of your brand, […]
Product packaging can make or break your company’s marketing campaign. Many business owners are unaware of the true impact their products’ packaging have on their sales. The right packaging can give your customers a complete and satisfying experience with your product, but confusing or inconvenient packaging can cause consumers to go to your competition instead. […]
With an increasing number of people ordering products from online stores and the trend of unboxing vlogs becoming more popular, people are realizing how many unsustainable materials companies use to package their products. As customers acknowledge the excessive or non-environmental friendly packaging that companies use, they are choosing to shop brads with more sustainable and […]
The best companies know how crucial packaging is to their product sales. While many companies focus on creating the best products possible, they often overlook a central element of getting their items into a buyer’s hands — persuasive packaging. When you have an eye-catching package that reflects your brand, you’ll stand out on retail shelves […]
According to the Food Marketing Institute, the average U.S. supermarket contains over 31,000 items. With so many products vying for consumers’ attention, brands need a way to stand out. One of the most effective ways to stand out from customers is to deliver products in innovative custom packaging. By incorporating some pivotal package design features, […]
When consumers buy a product online, they can never be sure how that product will look and feel in person. As they wait for their new purchase to arrive, they’re hoping for a pleasant tactile experience and a fulfilling product. The anticipation breeds excitement, which comes to a peak when the package arrives on their […]
As a product-based company, you understand the importance of package design. A design can make a product fly off the shelves or sit collecting dust. It conveys your brand identity to the world — your goals, values, assets and personality. For better or worse, package design is paramount. Even the best products suffer from flawed […]
Quality containers entice customers to make purchases. Conversely, poor packaging choices can lead to lower sales, reduced product quality and higher costs. Given the stakes, you must consider how you’re addressing these top nine packing issues with your container design and know when it’s time to shake things up. You can overcome challenges in the […]
Packaging offers an opportunity to turn your brand into an experience. Creative or colorful packaging attracts attention on store shelves and can be a big reason a customer chooses your product over another one. With smart design, opening a package can be an adventure for the senses. Excellent packaging that communicates your brand voice creates […]
The nutritional profile of your product may impact its packaging design. No matter where you are in the development phase of your product, you must consider how the information required on a food label will affect your packaging. The design of your packaging will make a first impression on your potential customers, and unless you […]
Recently, more and more companies have begun packaging their goods in metal containers. Metal packaging not only looks good, but it can also do good. Metals, such as aluminum and steel, are easy to recycle. Steel is the most recycled material on earth, and aluminum is one of the most valuable materials to recycle. About three-quarters of the […]
The embossing process offers a satisfying detail that appeals to our sense of touch and adds visual depth. Neuromarketing tells us all about how powerful the sense of touch can be to purchasing decisions. It makes us feel more of a sense of ownership and connects to us on a deeper level. Embossing printing uses an artistic […]
From the first time a customer sees a product on the shelf to the moment they throw out or recycle the packaging, they become more familiar with the brand. The first step is crucial: Understanding what attracts people to your product can help you determine how best to appeal to them through packaging. The packaging […]
Wondering how you can optimize your retail sales, but aren’t sure how to do it? Point of purchase marketing is an excellent and effective way to pull extra attention to your product through point of purchase (POP) displays. Many companies use point of purchase advertising and strategies to affect a consumer’s buying decision. A point of […]
Sustainable packaging is a term that you’ve probably heard, but you might not know exactly what it entails and how it can benefit your business. As some cities have already mandated that businesses within city limits use sustainable packaging, and as more consumers care about sustainability, you will want to understand sustainable packaging to make […]
Every time you walk down the aisle of a grocery or retail store, you expose yourself to competition between brands and products. Each product’s packaging is vying to grab your attention. Some companies will rely on their established brand awareness to do the work. Other companies looking for a fresh start might go with creative […]
Every product needs a packaging refresh every once in a while. There are many reasons you might need to update your packaging. What worked when you first introduced your product might not work several years later. This might be because of changes in design and packaging trends. Today, for example, there is more of an […]
Whether you see packaging as an obstacle standing between you and bringing your product to market or as a fun opportunity to show off your branding, chances are you have some questions about how best to package your products. Packaging is a crucial aspect of your product’s success, so it’s worth taking the time to […]
Black Friday. Cyber Monday. Christmas Shopping Season. We all know these terms in the product marketing game because we know how crucial it is to have a successful holiday season. People save their money all year to splurge on gifts from Thanksgiving to New Year’s, and if your company can ride that wave, it could […]
If you’ve been following marketing trend lately, you may have heard that it is becoming increasingly important to make packaging that is shareable. Product packaging considerations are relatively new to the marketing world, but in the highly competitive digital age of marketing, where you need to get every edge you possibly can, creative packaging ideas […]
If you’re a company trying to succeed in an incredibly competitive marketplace, you need to get every edge you possibly can. In the 20th century, the idea of a branded packaging experience was not even a consideration. What was important was what was in the package, not how it was wrapped. But today, terms like “unboxing […]
If you’re in branding and marketing, it sometimes seems like as soon as you get your finger on the pulse of current design trends, they change. What can you do to stay on top of these ever-changing trends? One thing that may help is to be aware of which trends are on the way out […]
Online shopping has almost been around for a quarter-century, and it now commands 12.6% of retail sales. Consequently, ecommerce packaging now plays a crucial role in the way products are sold around the world — a trend that has spurred an online vs. in-store packaging debate. Judging by customer response, packaging choices can make or […]
Packaging design, like so many other things, has trends that come and go. These developments influence the colors, shapes, fonts, patterns, materials and more used in the packaging for the products people see when shopping in stores and online. New technologies, shifting customer expectations and other factors can all impact packaging trends. Understanding the current […]
We have all heard the phrase “a picture is worth a thousand words.” It means that a single visual image can create an entire storyline in your mind, whether it’s evoking memories of an image you have seen in the past, creating an association with a story you’re familiar with, or simply sparking your imagination. […]
If you sell your product in stores, you will need to think about your retail packaging design. Your product may be far and away the best of its kind on the market, but if it doesn’t come in custom product packaging that grabs the attention of the consumer, you might as well be selling rocks. […]
As your brand continues to grow in the marketplace, your company needs to consistently evaluate how each aspect of your marketing plan is contributing to or inhibiting your product’s success. While many companies focus on the product itself, the price point, its promotion and physical placement in a store, some do not pay enough attention […]
Research suggests what the packaging of a product looks like is as important to its success as the quality of what it contains. When it comes down to it, the packaging you see in the store or even online is often the manufacturer’s first chance to make a good impression and last chance to catch […]
Product packaging offers a powerful tool to catch attention and communicate value, and descriptions are an essential part of packaging. Product packaging descriptions are pivotal in influencing consumer perceptions, whether you sell your products in a brick-and-mortar store or online. If you are introducing a new product or giving existing products a fresh look, honing […]
When a company is introducing a new invention, expanding an existing item’s availability across the globe or revamping its appearance, they want their product to perform well as it enters the marketplace. Unfortunately, research shows that 80 percent of new products fall short of expectations each year. One of the contributing factors to this rate […]
Packaging marketing refers to the strategic use of packaging as a key element in promoting and selling products, particularly in the food industry. Many companies think of product packaging as an afterthought. However, packaging plays an essential role in attracting consumers’ attention and influencing their purchasing decisions. Leading brands recognize that packaging does more than […]
REQUEST A QUOTE If your products have been around for a while or the packaging you designed for a new product simply isn’t resonating with consumers the way you’d hoped it would, it may be time to refresh your product packaging. Whenever you’re going to redesign or rework your packaging, you need to plan carefully. […]
How long has it taken you to create your product? If you’re like many, it’s taken months or even years to come up with a product you’re sure will be a hit with consumers. While you may be confident your product will be a success, the truth is that 95 percent of new products fail […]
In an increasingly globalized world, it’s critical for your company’s survival to pay close attention to your product marketing in different cultures. You don’t want to make a mistake similar to the costly error Kentucky Fried Chicken made when it launched restaurants in China in the 1980s, after all. Long before it shortened its name […]
Did you know that 95 percent of the products that are introduced in a given year often fail? While that’s unfortunate, it’s true. Some products fail simply as a function of their design, but many of them flounder because of poor packaging. Packaging is important for a wide variety of reasons. While its original purpose […]
No matter what kind of products you sell — children’s toys, clothing, footwear, food or something else — you wouldn’t try to sell your goods to the public if you didn’t know they were safe and in line with the regulations that govern your industry, would you? Of course you wouldn’t! Just like you don’t […]
A lot of online retailers consider their product line to be the most important aspect of their business. While offering sought-after, desirable products is crucial for any business, it shouldn’t be an ecommerce retailer’s only focus. Because they typically pay so much attention to what they sell, many online businesses don’t give their product packaging […]
Did you know that 95 percent of new products flop each year? There are many reasons why products fail, including problems with supply chains, poor marketing campaigns and missed sales opportunities. But one overlooked reason products fail is poor packaging. Packaging is typically what gives consumers their first impression of your products. Just as people […]
Over the past 10 years or so, the packaging industry has been moving in the direction of environmentally-friendly packaging. This move has, and continues to be, driven by a host of factors, which include: Retailer requirements Public perception Economic issues, particularly those involving petroleum Governmental agencies With so many influential factors, developing eco-friendly product packaging […]
When you stop to think about it, even large corporations have experienced failure when they’ve attempted to launch new products over the years. Do you remember when “Cosmopolitan” magazine tried to launch a brand of yogurt back in 1999? What about when McDonald’s spent $100 million to entice urban sophisticates to try the Arch Deluxe, […]
REQUEST A QUOTE In general, your products will only be in front of consumers for two to three seconds when they’re shopping. This brief window makes it imperative to have packaging that triggers as many senses as possible on both conscious and subconscious levels. Color is very effective at evoking sensory responses on many levels […]
A trade show that relates directly to your business is often a great opportunity to network with your peers and attract new clients. While that’s the case, trade shows require an investment of some marketing dollars. To get the most out of your investment, you must be sure your trade show booth is adequately stocked […]
When it comes to new product launches, it’s commonly believed as many as 95 percent of new products(1) fail every year. While some argue that estimated failure rate is too high, the truth is many new product launches belly flop. Only about 25 percent of retail and consumer packaged goods(2) earn $7.5 million or more […]
Early packaging looked a lot different than it does today. Wineskins, woven baskets and handmade clay pots were often the norm, but the goal of packaging has been the same: to protect the contents inside and make products easy to transport and store safely. While that’s still the point of packaging, product packages are used […]
As the effects of global warming become more obvious across the globe, many consumers have started to actively search for products that are eco-friendly or at least friendlier to the environment than their rivals. This push toward eco-friendly products gives you the chance to make your products stand out from competing goods. What You Can […]
What comes to mind when you think of marketing? If you’re like many, your mind drifts to television commercials, radio spots and online ads. While many marketing plans do include those things, marketing actually involves more. In fact, marketing involves everything necessary to sell a product, including the product’s packaging. What Is Product Packaging? In […]
If you don’t think size matters when it comes to business, you’re wrong. In general, consumers have more confidence in larger and more established organizations. Bigger companies are typically viewed as successful businesses that have staying power. This makes perfect sense when you think about it. A company must be doing things right if it’s […]
Just like you only have one chance to make a first impression on someone when you meet them for the first time, your products have just one opportunity to make a positive, lasting first impression on consumers. Even if your product is the best one available for purchase, it won’t matter if shoppers overlook it […]
REQUEST A QUOTE You may have developed the perfect product. You may have developed the perfect way to source it, manufacture it and transport it to market. In the end, though, regardless of your product’s innate quality, you will likely have to depend on its packaging to sell it. Color — among the most basic […]
REQUEST A QUOTE According to research from the European Journal of Scientific Research, product packaging should be treated as one of the most important tools in marketing communications. People are told not to judge a book by its cover, but human beings are hard-wired to respond to certain visual cues that elicit emotional reactions and […]
REQUEST A QUOTE Your product packaging says a great deal about your company. It should tell the world that your brand is strong, your products are top-notch and your business can be trusted. Yet in many cases, companies are making the following 10 common product-packaging mistakes. Here’s what to avoid. Your Packaging Looks Like the […]
REQUEST A QUOTE Updated: August 21, 2019 When is the best time to embark on a redesign for your product packaging? The answer is unique to all businesses, but there are surefire indicators that you should at least talk to someone about updating your product packaging. If any of the seven signs noted below fit […]
REQUEST A QUOTE Digital printing is a process in which a digital image is printed onto a substrate, such as paper. When you print a picture or a paper you’ve written at home using your personal computer and printer, you’re digital printing. When you print a summary report at work for your manager’s review, you’re […]
Traditional packaging production requires runs of five hundred units or more, but short-run packaging production can allow companies to develop and print much smaller batches. Obviously, for smaller businesses with less inventory, short-run packaging printing makes a lot of sense. But it’s not just smaller organizations that can benefit from short runs. For all companies, […]
At Phase 1 Prototypes, we offer short-run and prototype printing and production of a variety of packaging products, including boxes and cardboard displays. Sometimes customers are surprised by the popularity of our custom POP, or point of purchase, displays. “Aren’t those a little old school?” we’ve been asked time and again. Well, everything old is […]
REQUEST A QUOTE There are many factors capable of influencing a consumer’s purchasing decision, and the packaging of a product is at the top of the list. Product packaging that’s creative, appealing and functional is able to conveying a lot more than just the product’s name and a description of what’s inside. If you’re considering […]
A product’s packaging plays a crucial role in its chances of commercial success. Having the right packaging is not only essential to protecting products and meeting food and beverage safety standards, but it also provides the opportunity to make an aesthetic impression that has a positive influence on consumers. If you’re looking for a packaging […]
There was a time when using effects such as spot varnishing in the packaging process was prohibitive due to the time and cost involved. Thanks to new-age printing capabilities, companies today are able to use spot varnishing to set off the design on packaging for all sorts of products. If you’re searching for ways to […]
