How to Make Your Packaging an Experience

By: phase1
May 6, 2019

If you’re a company trying to succeed in an incredibly competitive marketplace, you need to get every edge you possibly can. In the 20th century, the idea of a branded packaging experience was not even a consideration. What was important was what was in the package, not how it was wrapped.

But today, terms like “unboxing experience” are common — and if you don’t take the time to make sure your branded packaging is boxed in an engaging and distinctive way, you could be giving up some of your edge.

Why It’s Important for Your Packaging to Add to the User Experience

Why is a packaging experience important? In the digital world, where people have more choices than ever, a packaging experience is a great way to make your product stand out.

When so many products are sold online, where consumers are not picking up products and examining them and the only ways they make their choices are based on how the product looks and what others have said about it, you need to make sure your product looks as enticing as possible and the experience a consumer has when opening it is so good that they are going to be compelled to go online and talk about it.

It’s also important to keep in mind that consumers can share their experience with your packaging in other ways. If receiving your packaging and opening it is a fun, exciting experience for consumers, they will document it. They will tweet a picture of it. They may take a video of their experience for YouTube or Instagram or Facebook.

If one of those videos goes viral, you instantly have a massive amount of free advertising just for the cost of a cool packaging idea. Creating a branded packaging experience is virtually all upside.

Why People Are Expecting an Experience With Their Packaging Now

Why now? Because today’s consumers have all the power. There is no “only game in town.” If you don’t like anything about a product, you just have to scroll down to the next company’s version on Amazon. Consumers know this and their expectations are much higher. Companies have responded with value-adds like much higher-quality customer service, extremely generous return policies and great unboxing experiences.

While this creates a challenge for companies trying to sell a product, it also creates opportunity. There are no barriers to your creating a more fun, more helpful, more engaging customer experience than any other company, and if you do, the customers will come.

The best way to know if you’ve created a successful branded packaging experience is to test it out. For that, you need a solid prototype — and for that, you need Phase 1 Prototypes. We are the experts in creating physical mock-ups and prototypes precisely according to the design you send us. We turn these prototypes around fast at a price to fit your budget, so you can easily see if your packaging experience idea is working before rolling it out.

To find out more, contact us for a free quote today.


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