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4 Interesting Facts About Food Packaging

By: phase1
January 4, 2023

Packaging can work in your favor as an eye-catching tool, allowing your product to stand out in retail environments. Successful marketing considers other factors beyond graphics, color theory and readable fonts. The materials you choose should protect your merchandise’s quality throughout the journey from manufacturer to customer. Check out these facts and statistics about food […]

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Are You Following These Inconvenient Packaging Practices?

By: phase1
December 8, 2021

Product packaging can make or break your company’s marketing campaign. Many business owners are unaware of the true impact their products’ packaging have on their sales. The right packaging can give your customers a complete and satisfying experience with your product, but confusing or inconvenient packaging can cause consumers to go to your competition instead. […]

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Alternative Ways to Package Your Product

By: phase1
October 19, 2021

With an increasing number of people ordering products from online stores and the trend of unboxing vlogs becoming more popular, people are realizing how many unsustainable materials companies use to package their products. As customers acknowledge the excessive or non-environmental friendly packaging that companies use, they are choosing to shop brads with more sustainable and […]

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How Packaging Adds Value to a Product

By: phase1
June 29, 2021

The best companies know how crucial packaging is to their product sales. While many companies focus on creating the best products possible, they often overlook a central element of getting their items into a buyer’s hands — persuasive packaging. When you have an eye-catching package that reflects your brand, you’ll stand out on retail shelves […]

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Packaging Features That Are Important to Consumers

By: phase1
May 25, 2021

There are many ways a business can drive sales and build brand loyalty. One of the most effective marketing strategies is to deliver packaging features customers find valuable. According to Food Marketing Institute, the average U.S. supermarket contains over 28,000 items. With so many products vying for consumers’ attention, brands need a way to stand […]

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How to Improve Your Company’s Unboxing Experience

By: phase1
February 18, 2021

When consumers buy a product online, they can never be sure how that product will look and feel in person. As they wait for their new purchase to arrive, they’re hoping for a pleasant tactile experience and a fulfilling product. The anticipation breeds excitement, which comes to a peak when the package arrives on their […]

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How to Know When to Change Your Product Packaging

By: phase1
February 1, 2021

As a product-based company, you understand the importance of package design. A design can make a product fly off the shelves or sit collecting dust. It conveys your brand identity to the world — your goals, values, assets and personality. For better or worse, package design is paramount. Even the best products suffer from flawed […]

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How Nutrition Labels May Change Your Packaging Design

By: phase1
January 23, 2020

The nutritional profile of your product may impact its packaging design. No matter where you are in the development phase of your product, you must consider how the information required on a food label will affect your packaging. The design of your packaging will make a first impression on your potential customers, and unless you […]

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How to Know If You Should Be Using Metal Packaging

By: phase1
January 23, 2020

Recently, more and more companies have begun packaging their goods in metal containers. Metal packaging not only looks good, but it can also do good. Metals, such as aluminum and steel, are easy to recycle. Steel is the most recycled material on earth, and aluminum is one of the most valuable materials to recycle. About three-quarters of the […]

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The Art of the Embossing Process

By: phase1
December 16, 2019

The embossing process offers a satisfying detail that appeals to our sense of touch and adds visual depth. Neuromarketing tells us all about how powerful the sense of touch can be to purchasing decisions. It makes us feel more of a sense of ownership and connects to us on a deeper level. Embossing printing uses an artistic […]

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How to Make Your Package Redesign More Efficient (and Save Money)

By: phase1
July 8, 2019

Every product needs a packaging refresh every once in a while. There are many reasons you might need to update your packaging. What worked when you first introduced your product might not work several years later. This might be because of changes in design and packaging trends. Today, for example, there is more of an […]

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Packaging: The Fifth P of Marketing

By: phase1
February 26, 2018

REQUEST A QUOTE Too many companies think of product packaging as an afterthought. What these organizations fail to realize, though, is that all of the time and resources they devoted to creating their products will be wasted if their goods aren’t packaged properly. Leading brands recognize that packaging does more than “just” keep their goods […]

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Questions to Ask Yourself While Planning a Packaging Refresh

By: phase1
February 15, 2018

REQUEST A QUOTE If your products have been around for a while or the packaging you designed for a new product simply isn’t resonating with consumers the way you’d hoped it would, it may be time to refresh your product packaging. Whenever you’re going to redesign or rework your packaging, you need to plan carefully. […]

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Questions to Ask Before Partnering With a Packaging Company

By: phase1
February 1, 2018

How long has it taken you to create your product? If you’re like many, it’s taken months or even years to come up with a product you’re sure will be a hit with consumers. While you may be confident your product will be a success, the truth is that 95 percent of new products fail […]

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Across Borders, How Your Packaging May Be Interpreted Differently in Another Country

By: phase1
January 15, 2018

In an increasingly globalized world, it’s critical for your company’s survival to pay close attention to your product marketing in different cultures. You don’t want to make a mistake similar to the costly error Kentucky Fried Chicken made when it launched restaurants in China in the 1980s, after all. Long before it shortened its name […]

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Simple Product Designs Still Stand Out

By: phase1
January 1, 2018

Did you know that 95 percent of the products that are introduced in a given year often fail? While that’s unfortunate, it’s true. Some products fail simply as a function of their design, but many of them flounder because of poor packaging. Packaging is important for a wide variety of reasons. While its original purpose […]

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Why You Should Test Your Product Design

By: phase1
December 1, 2017

No matter what kind of products you sell — children’s toys, clothing, footwear, food or something else — you wouldn’t try to sell your goods to the public if you didn’t know they were safe and in line with the regulations that govern your industry, would you? Of course you wouldn’t! Just like you don’t […]

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Packaging Is an Important Step for Online Businesses

By: phase1
November 15, 2017

A lot of online retailers consider their product line to be the most important aspect of their business. While offering sought-after, desirable products is crucial for any business, it shouldn’t be an ecommerce retailer’s only focus. Because they typically pay so much attention to what they sell, many online businesses don’t give their product packaging […]

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How to Create Sustainable Packaging

By: phase1
November 1, 2017

Over the past 10 years or so, the packaging industry has been moving in the direction of environmentally-friendly packaging. This move has, and continues to be, driven by a host of factors, which include: Retailer requirements Public perception Economic issues, particularly those involving petroleum Governmental agencies With so many influential factors, developing eco-friendly product packaging […]

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How Packaging Colors Can Make You Hungry

By: phase1
October 15, 2017

REQUEST A QUOTE In general, your products will only be in front of consumers for two to three seconds when they’re shopping. This brief window makes it imperative to have packaging that triggers as many senses as possible on both conscious and subconscious levels. Color is very effective at evoking sensory responses on many levels […]

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5 Innovative Packaging Designs

By: phase1
October 1, 2017

Early packaging looked a lot different than it does today. Wineskins, woven baskets and handmade clay pots were often the norm, but the goal of packaging has been the same: to protect the contents inside and make products easy to transport and store safely. While that’s still the point of packaging, product packages are used […]

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How Your Packaging Could Be Hurting Your Business

By: phase1
September 15, 2017

What comes to mind when you think of marketing? If you’re like many, your mind drifts to television commercials, radio spots and online ads. While many marketing plans do include those things, marketing actually involves more. In fact, marketing involves everything necessary to sell a product, including the product’s packaging. What Is Product Packaging? In […]

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How Packaging Prototypes Can Help You Close the Deal

By: phase1
August 31, 2017

Just like you only have one chance to make a first impression on someone when you meet them for the first time, your products have just one opportunity to make a positive, lasting first impression on consumers. Even if your product is the best one available for purchase, it won’t matter if shoppers overlook it […]

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Guide to Choosing the Right Colors for Your Product Packaging

By: phase1
December 7, 2016

REQUEST A QUOTE You may have developed the perfect product. You may have developed the perfect way to source it, manufacture it and transport it to market. In the end, though, regardless of your product’s innate quality, you will likely have to depend on its packaging to sell it. Color — among the most basic […]

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How Packaging Influences Consumer Behavior

By: phase1
October 4, 2016

REQUEST A QUOTE According to research from the European Journal of Scientific Research, product packaging should be treated as one of the most important tools in marketing communications. People are told not to judge a book by its cover, but human beings are hard-wired to respond to certain visual cues that elicit emotional reactions and […]

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10 Common Product-Packaging Mistakes to Avoid

By: phase1
August 8, 2016

REQUEST A QUOTE Your product packaging says a great deal about your company. It should tell the world that your brand is strong, your products are top-notch and your business can be trusted. Yet in many cases, companies are making the following 10 common product-packaging mistakes. Here’s what to avoid. Your Packaging Looks Like the […]

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7 Reasons Your Product Needs a New Packaging Design

By: phase1
August 8, 2016

REQUEST A QUOTE Updated: August 21, 2019 When is the best time to embark on a redesign for your product packaging? The answer is unique to all businesses, but there are surefire indicators that you should at least talk to someone about updating your product packaging. If any of the seven signs noted below fit […]

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