Blog

Across Borders, How Your Packaging May Be Interpreted Differently in Another Country

By: phase1
January 15, 2018

In an increasingly globalized world, it’s critical for your company’s survival to pay close attention to your product marketing in different cultures. You don’t want to make a mistake similar to the costly error Kentucky Fried Chicken made when it launched restaurants in China in the 1980s, after all. Long before it shortened its name […]

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Simple Product Designs Still Stand Out

By: phase1
January 1, 2018

Did you know that 95 percent of the products that are introduced in a given year often fail? While that’s unfortunate, it’s true. Some products fail simply as a function of their design, but many of them flounder because of poor packaging. Packaging is important for a wide variety of reasons. While its original purpose […]

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