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Packaging: The Fifth P of Marketing

By: phase1
February 26, 2018

Too many companies think of product packaging as an afterthought. What these organizations fail to realize, though, is that all of the time and resources they devoted to creating their products will be wasted if their goods aren’t packaged properly. Leading brands recognize that packaging does more than “just” keep their goods safe and fresh. […]

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Questions to Ask Yourself While Planning a Packaging Refresh

By: phase1
February 15, 2018

If your products have been around for a while or the packaging you designed for a new product simply isn’t resonating with consumers the way you’d hoped it would, it may be time to refresh your product packaging. Whenever you’re going to redesign or rework your packaging, you need to plan carefully. You may want […]

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Questions to Ask Before Partnering With a Packaging Company

By: phase1
February 1, 2018

How long has it taken you to create your product? If you’re like many, it’s taken months or even years to come up with a product you’re sure will be a hit with consumers. While you may be confident your product will be a success, the truth is that 95 percent of new products fail […]

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