Packaging marketing refers to the strategic use of packaging as a key element in promoting and selling products, particularly in the food industry. Many companies think of product packaging as an afterthought. However, packaging plays an essential role in attracting consumers’ attention and influencing their purchasing decisions. Leading brands recognize that packaging does more than […]
REQUEST A QUOTE If your products have been around for a while or the packaging you designed for a new product simply isn’t resonating with consumers the way you’d hoped it would, it may be time to refresh your product packaging. Whenever you’re going to redesign or rework your packaging, you need to plan carefully. […]
How long has it taken you to create your product? If you’re like many, it’s taken months or even years to come up with a product you’re sure will be a hit with consumers. While you may be confident your product will be a success, the truth is that 95 percent of new products fail […]
