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Packaging: The Fifth P of Marketing

By: phase1
February 26, 2018

Too many companies think of product packaging as an afterthought. What these organizations fail to realize, though, is that all of the time and resources they devoted to creating their products will be wasted if their goods aren’t packaged properly. Leading brands recognize that packaging does more than “just” keep their goods safe and fresh. […]

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Questions to Ask Yourself While Planning a Packaging Refresh

By: phase1
February 15, 2018

If your products have been around for a while or the packaging you designed for a new product simply isn’t resonating with consumers the way you’d hoped it would, it may be time to refresh your product packaging. Whenever you’re going to redesign or rework your packaging, you need to plan carefully. You may want […]

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Questions to Ask Before Partnering With a Packaging Company

By: phase1
February 1, 2018

How long has it taken you to create your product? If you’re like many, it’s taken months or even years to come up with a product you’re sure will be a hit with consumers. While you may be confident your product will be a success, the truth is that 95 percent of new products fail […]

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Across Borders, How Your Packaging May Be Interpreted Differently in Another Country

By: phase1
January 15, 2018

In an increasingly globalized world, it’s critical for your company’s survival to pay close attention to your product marketing in different cultures. You don’t want to make a mistake similar to the costly error Kentucky Fried Chicken made when it launched restaurants in China in the 1980s, after all. Long before it shortened its name […]

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Simple Product Designs Still Stand Out

By: phase1
January 1, 2018

Did you know that 95 percent of the products that are introduced in a given year often fail? While that’s unfortunate, it’s true. Some products fail simply as a function of their design, but many of them flounder because of poor packaging. Packaging is important for a wide variety of reasons. While its original purpose […]

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Why You Should Test Your Product Design

By: phase1
December 1, 2017

No matter what kind of products you sell — children’s toys, clothing, footwear, food or something else — you wouldn’t try to sell your goods to the public if you didn’t know they were safe and in line with the regulations that govern your industry, would you? Of course you wouldn’t! Just like you don’t […]

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Packaging Is an Important Step for Online Businesses

By: phase1
November 15, 2017

Packaging Is an Important Step for Online Businesses A lot of online retailers consider their product line to be the most important aspect of their business. While offering sought-after, desirable products is crucial for any business, it shouldn’t be an ecommerce retailer’s only focus. Because they typically pay so much attention to what they sell, […]

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How Important Is Product Packaging

By: phase1
November 8, 2017

Did you know that 95 percent of new products flop each year? There are many reasons why products fail, including problems with supply chains, poor marketing campaigns and missed sales opportunities. But one overlooked reason products fail is poor packaging. Packaging is typically what gives consumers their first impression of your products. Just as people […]

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How to Create Sustainable Packaging

By: phase1
November 1, 2017

Over the past 10 years or so, the packaging industry has been moving in the direction of environmentally-friendly packaging. This move has, and continues to be, driven by a host of factors, which include: Retailer requirements Public perception Economic issues, particularly those involving petroleum Governmental agencies With so many influential factors, developing eco-friendly product packaging […]

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3 Tips for Selling a New Product in the Industry

By: phase1
October 24, 2017

When you stop to think about it, even large corporations have experienced failure when they’ve attempted to launch new products over the years. Do you remember when “Cosmopolitan” magazine tried to launch a brand of yogurt back in 1999? What about when McDonald’s spent $100 million to entice urban sophisticates to try the Arch Deluxe, […]

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How Packaging Colors Can Make You Hungry

By: phase1
October 15, 2017

In general, your products will only be in front of consumers for two to three seconds when they’re shopping. This brief window makes it imperative to have packaging that triggers as many senses as possible on both conscious and subconscious levels. Color is very effective at evoking sensory responses on many levels even when it […]

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5 Must-Haves for Trade Show Booths

By: phase1
October 11, 2017

A trade show that relates directly to your business is often a great opportunity to network with your peers and attract new clients. While that’s the case, trade shows require an investment of some marketing dollars. To get the most out of your investment, you must be sure your trade show booth is adequately stocked […]

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10 Tips to Make Your Product Stand Out

By: phase1
October 3, 2017

When it comes to new product launches, it’s commonly believed as many as 95 percent of new products(1) fail every year. While some argue that estimated failure rate is too high, the truth is many new product launches belly flop. Only about 25 percent of retail and consumer packaged goods(2) earn $7.5 million or more […]

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5 Innovative Packaging Designs

By: phase1
October 1, 2017

Early packaging looked a lot different than it does today. Wineskins, woven baskets and handmade clay pots were often the norm, but the goal of packaging has been the same: to protect the contents inside and make products easy to transport and store safely. While that’s still the point of packaging, product packages are used […]

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Eco-Friendly Product Packaging Tips

By: phase1
September 21, 2017

As the effects of global warming become more obvious across the globe, many consumers have started to actively search for products that are eco-friendly or at least friendlier to the environment than their rivals. This push toward eco-friendly products gives you the chance to make your products stand out from competing goods. What You Can […]

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How Your Packaging Could Be Hurting Your Business

By: phase1
September 15, 2017

What comes to mind when you think of marketing? If you’re like many, your mind drifts to television commercials, radio spots and online ads. While many marketing plans do include those things, marketing actually involves more. In fact, marketing involves everything necessary to sell a product, including the product’s packaging. What Is Product Packaging? In […]

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8 Tips for a Small Business to Appear Bigger

By: phase1
September 13, 2017

If you don’t think size matters when it comes to business, you’re wrong. In general, consumers have more confidence in larger and more established organizations. Bigger companies are typically viewed as successful businesses that have staying power. This makes perfect sense when you think about it. A company must be doing things right if it’s […]

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How Packaging Prototypes Can Help You Close the Deal

By: phase1
August 31, 2017

Just like you only have one chance to make a first impression on someone when you meet them for the first time, your products have just one opportunity to make a positive, lasting first impression on consumers. Even if your product is the best one available for purchase, it won’t matter if shoppers overlook it […]

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Guide to Choosing the Right Colors for Your Product Packaging

By: phase1
December 7, 2016

You may have developed the perfect product. You may have developed the perfect way to source it, manufacture it and transport it to market. In the end, though, regardless of your product’s innate quality, you will likely have to depend on its packaging to sell it. Color — among the most basic of human sense […]

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How Packaging Influences Consumer Behavior

By: phase1
October 4, 2016

According to research from the European Journal of Scientific Research, product packaging should be treated as one of the most important tools in marketing communications. People are told not to judge a book by its cover, but human beings are hard-wired to respond to certain visual cues that elicit emotional reactions and catch attention, pique […]

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