Blog

Across Borders, How Your Packaging May Be Interpreted Differently in Another Country

By: phase1
January 15, 2018

In an increasingly globalized world, it’s critical for your company’s survival to pay close attention to your product marketing in different cultures. You don’t want to make a mistake similar to the costly error Kentucky Fried Chicken made when it launched restaurants in China in the 1980s, after all. Long before it shortened its name […]

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Simple Product Designs Still Stand Out

By: phase1
January 1, 2018

Did you know that 95 percent of the products that are introduced in a given year often fail? While that’s unfortunate, it’s true. Some products fail simply as a function of their design, but many of them flounder because of poor packaging. Packaging is important for a wide variety of reasons. While its original purpose […]

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Why You Should Test Your Product Design

By: phase1
December 1, 2017

No matter what kind of products you sell — children’s toys, clothing, footwear, food or something else — you wouldn’t try to sell your goods to the public if you didn’t know they were safe and in line with the regulations that govern your industry, would you? Of course you wouldn’t! Just like you don’t […]

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Packaging Is an Important Step for Online Businesses

By: phase1
November 15, 2017

Packaging Is an Important Step for Online Businesses A lot of online retailers consider their product line to be the most important aspect of their business. While offering sought-after, desirable products is crucial for any business, it shouldn’t be an ecommerce retailer’s only focus. Because they typically pay so much attention to what they sell, […]

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How Important Is Product Packaging

By: phase1
November 8, 2017

Did you know that 95 percent of new products flop each year? There are many reasons why products fail, including problems with supply chains, poor marketing campaigns and missed sales opportunities. But one overlooked reason products fail is poor packaging. Packaging is typically what gives consumers their first impression of your products. Just as people […]

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How to Create Sustainable Packaging

By: phase1
November 1, 2017

Over the past 10 years or so, the packaging industry has been moving in the direction of environmentally-friendly packaging. This move has, and continues to be, driven by a host of factors, which include: Retailer requirements Public perception Economic issues, particularly those involving petroleum Governmental agencies With so many influential factors, developing eco-friendly product packaging […]

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3 Tips for Selling a New Product in the Industry

By: phase1
October 24, 2017

When you stop to think about it, even large corporations have experienced failure when they’ve attempted to launch new products over the years. Do you remember when “Cosmopolitan” magazine tried to launch a brand of yogurt back in 1999? What about when McDonald’s spent $100 million to entice urban sophisticates to try the Arch Deluxe, […]

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How Packaging Colors Can Make You Hungry

By: phase1
October 15, 2017

In general, your products will only be in front of consumers for two to three seconds when they’re shopping. This brief window makes it imperative to have packaging that triggers as many senses as possible on both conscious and subconscious levels. Color is very effective at evoking sensory responses on many levels even when it […]

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5 Must-Haves for Trade Show Booths

By: phase1
October 11, 2017

A trade show that relates directly to your business is often a great opportunity to network with your peers and attract new clients. While that’s the case, trade shows require an investment of some marketing dollars. To get the most out of your investment, you must be sure your trade show booth is adequately stocked […]

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10 Tips to Make Your Product Stand Out

By: phase1
October 3, 2017

When it comes to new product launches, it’s commonly believed as many as 95 percent of new products(1) fail every year. While some argue that estimated failure rate is too high, the truth is many new product launches belly flop. Only about 25 percent of retail and consumer packaged goods(2) earn $7.5 million or more […]

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